CouchSurfer’s point is a relevant one. Conserv Fuel’s business model and the success of the company is dependent on the sale of gasoline, Conserv currently could not financially sustain itself as a business otherwise. Conserv would like to be in a position where the the majority of our station’s revenues are generated from selling various forms of alternative fuels, yet we’re not there yet.
Buying fuel from Conserv Fuel is like buying “green” energy from Southern California Edison. Although there is nothing “green” about buying gasoline at Conserv, it is similar to you buying “green” electricity from your local utility company. You are using your purchasing power to support a new better retail fueling business model. On an individual level, you are sending a message to the major oil companies saying that you choose to support a more sustainable progressive fueling station.
Conserv Fuel was inspired by the fact there are no alternative fueling stations available in the greater Los Angeles area that offer alternative fuels or have any intentions of ever offering them. Although BP has their “green” Helius station here in LA, the fact that they only sell gasoline contradicts their moto of being “a little better.” Conserv Fuel does not have a L.E.E.D. certified building, but we do sell biodiesel (B99) and will soon sell ethanol (E85). Most importantly Conserv intends to educate its customers on the pros and cons of all available fuels.
In conclusion, buying gasoline at Conserv allows our patrons to use their transportation dollars to support a business model that is working on bringing “alternative” fuels into the mainstream.
